Thursday, July 30, 2015

Inside the extreme world of aerobatic pilots

Pilot Sean Tucker explains why he risks his life for the "art form" of flying
Aerobatic pilot

How technology identified Jamestown settlers

How You Can Use SEO To Succeed

There are a lot of confusing terms and some foreign lingo associated with search engine optimization that might confuse you at first, but don’t let that deter you from building a great site. Keep reading for simple tips you can use starting today.

An effective affiliate technique is set ups on a pay-per-click basis. Though the amount paid per each click is low, it’s one of the easiest options to offer affiliates and can generate acceptable earnings over time.

Find out about their years of experience. If you decide to use an SEO expert, be sure to have a written contract clearly stating the terms of your agreement before any work is done, and understand any risks that may be involved.

The fact is that you need to have entertaining content that holds visitors’ attention if you are to succeed. One large portion of SEO is dedicated to getting visitors to come to your site while spending a lot of time on it. These two things will increase your overall site rank on search engines.

Take the initiative to request that a non-profit or educational site link back to your site content. Any reputable site that links to your website will help you greatly when it comes to ranking with search engines. Use high-quality content to attract reliable sources that may want to feature you. You need to publish information that is high-quality and informational.

Article Exchange

Instead of a link exchange, think about using an article exchange in order to increase your rank in search engines. An article exchange means a different website puts up one of your articles and credits you with a link. You do the same for them in return. This is much more effective than simply exchanging links.

Make sure you focus on your title tag. Your title tag will be one of the very first things a visitor sees when they come to your site. This description must be unique and contain valid keywords pertaining to your site. Also, you have to be sure you don’t make it way too long.

Though Javascript can be used, know that certain search engines don’t respond to it very well. Using Java on a site is up to its owner, but some search engines see the site differently because of the capabilities of the various search engine spiders.

When a website includes image links, the best practice for optimizing search engine ranking is ensuring that every image includes a descriptive “alt” tag. These tags replace images if the image display is disabled by website visitors. Search engines will also read these tags, and use them when determining your site’s ranking, so make sure to put in some keywords.

Search Engine Ranking

Using relevant links to trusted reference sites will also improve your search engine ranking. This is one of the most important aspects of linking. Search engines rank relevant off-site links higher than internal ones than just connect the various content of your site. You can increase your search engine ranking and your visibility by trading links with related sites.

You might get better optimization results if you base articles entirely on your chosen keywords. If you include keywords that are relevant to your article’s subject matter, search engines will be more likely to find it. This makes it more likely for new readers to end up on your website. Be sure to include the keyword in the article’s title and summary. You should also use it a few times in the body of the article.

In no time, you will achieve real search ranking success as long as you use this advice and routinely update your site. This isn’t about luck since the search engines are programmed. If you follow the advice as explained, your website will be found and your rankings will improve favorably.

To Your Success
Henry Smith

Getting your business on the top of the search engines like google is the most economical way to generate business to your website. Regardless of whether your website is the shiniest, all singing, all dancing ecommerce platform known to man, or something simpler; your business will suffer if people can’t locate it in search engines like google. That’s where we come in with our search engine optimisation services.
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Surprise promotion: Airbnb picks up tab for Cuba travelers

The company announced the surprise promotion on Twitter
Airbnb in Cuba

Imagine life without Internet

How To Maximize Your Mobile Marketing Potential

Have you used mobile marketing before? Are you currently employing a marketing plan? If so, are looking to make it better? Are the strategies you’re currently using as effective as you’d like them to be? Are you confident that you are utilizing your plan in the best manner? If you cannot answer these questions confidently, look at the tips below.

It is important to get right to the point in your mobile marketing efforts. Keep your offers brief and simple to understand. Make sure customers know what your message is, so they absorb it and respond.

You must learn to say a lot with just a little when you are building your mobile content. It is unacceptable to include wordy product descriptions and endless chains of landing pages that do nothing to enhance users’ experiences. You have to get right to the point and make it short when using mobile marketing.

To improve your own social marketing, keep an eye on your competition’s efforts. The key is to catch the eye better than the others.

You have to understand that the type of mobile users you are addressing to is influenced by other markets. Stay up to date on the mobile market and adapt your own campaign. Outdated or irrelevant technology can actually hurt your business, so it is important to remain up-to-date on new developments to maintain a competitive edge.

Be very careful of the hours that you send your customers text messages. Regardless of how tempting the offer or how enticing the message may be, customers are unlikely to appreciate an off-hours text.

If you’re going to get involved in mobile marketing, make sure your sites and communications are optimized for a mobile screen. Head out to a cell phone store. Play around on as many smartphones as you can. Familiarizing yourself with devices that your customers use helps you understand how mobile users will view your site.

Make attempts to go viral in order to ensure your advertisements are seen by many people. They could recommend it to friends and family, which will increase your customer base.

Short Code

Use short code that is dedicated. It will cost more but go a long way in securing your brand. Dedicated short code is also legally protected, so the chances of someone stealing yours are slim.

Make sure to place links on your site that are associated to social networking sites and are geared towards your business. The odds of potential customers stumbling across your social networking accounts by accident are slim, but visitors to your main site will be much more likely to be interested.

Make your mobile marketing advertisements easy to share, and they will be shared. Always make it easy for consumers to pass your mobile message on, and give them an incentive if they choose to do so. This can instantly boost your ad campaign.

Are you more informed when it comes to mobile marketing? Do you have a new plan or a better plan now? Can you now use things that work with your business? Do you know how to properly apply your plan? With any luck, the tips above should have created better answers.

To Your Success

Henry Smith

To create a tailor made effective marketing strategy to get more customers or patients.
Contact Us Today For a Free Marketing Audit
Tel: 020 7993 5994 UK
Or 212-655-5498 USA

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Cuba's dilapidated World of Fantasy

Photographer Hana Jakrlova documents bizarre and ghost-like amusement park on the communist island

Who makes America's best pizza?

We can all agree that our love for pizza is deep and abiding -- that's where the consensus ends
Best U.S. pizza restuarants

Wednesday, July 29, 2015

Google Street View takes on Mongolia

After going underwater, climbing mountains and riding atop trains, Google Street View chalks up another achievement
Google maps Mongolia

Cell phones and risk of brain tumor

Great Advice To Better Your Reputation Management

Bad things can happen to a business if they don’t pay close attention to how they are perceived by consumers. Make sure that you respect your customers at all times. The following article will teach you how to give you a great reputation and keep your customers.

Make sure you are a personable online presence. You must interact with the others, as well. If somebody posts questions to your pages on social media, take care to answer it as fast as you can. If you don’t have an answer to a particular question, let the follower know you’re looking into it.

To make sure you have a great reputation for a business online, your web pages should have SEO done to them. It starts with the name of your company. Google search engines favor authoritativeness. When they notice that you’re an authority, you’re going to do a lot better when search engine results are tallied.

Stay up to date on news and information pertaining to your product or service. This ensures that you have the best and latest information. Take five minutes out of your day to scour the Internet for new information.

Keep an eye on your online business reputation. You never can tell when a company might get a negative result on search engines from a dissatisfied client or a person who simply doesn’t like you — or your company. Staying on top of search engine results helps you keep negative commentary in check. Work this a few times each and every month.

If you want to offer a private promotion, be sure it is private. This definitely goes for when you are settling complaints and offer customers a discounted remedy. You do not want others to lodge similar complaints so that they may take advantage of getting a similar deal.

Be at places your customers frequent. Visit these locales as often as possible. Knowing the things your customers like will facilitate greater understanding. Many individuals are more relaxed in social situations and may open up more to you.

Trusted firms do exist that can help with the management of business reputations. You are probably very busy with other aspects of your business, so it is understandable if you need an outside company to do this for you. It is a good idea to have someone help you with this.

You will get more customers when your business grows. This will include complaints every once in a while, and you have to learn how to address them. You need to address them in a manner that others agree with.

When you see something negative in print about your company, it’s natural to get angry at the person who wrote the comment, especially if what they commented on wasn’t completely truthful. That said, stay calm and respond with facts. When people read both sides, they can judge things for themselves.

You need to manage the expectation of potential customer who may use your business. This means being upfront with customers when you make mistakes, and make sure you handle it carefully. Being transparent is a great way to help your business reputation.

Always admit when you make a mistake, don’t try to hide it. Customers will realize. Instead, own up to the fact that your company made an error, and apologize humbly for that. In most cases, you’ll find customers to be quite forgiving when you take this approach.

When there is a community event, be a corporate sponsor. This is one method for improving the reputation of your firm. When customers notice your firm making donations of time and funds to a local cause, it creates a good impression. This positive impression can go far.

Where is your company being discussed? Find out what sites are popular for customers that want to leave feedback for companies in your industry. Respond respectfully to all complaints and criticism, and post links along with the positive comments.

There are some sites that will give you fake positive reviews. Don’t join them. In addition to being a bad business practice, several states have passed laws that make such activity illegal.

Your product or service should come with an iron-clad, money back guarantee. This is where excellent customer service begins. When a customer makes a return, you may not be able to resell it, which means you will lose money. However, the policy is worth it since this will build your corporate reputation.

Keeping your emotions under control is often a big part of managing your online reputation. Be sure to practice good stress management techniques. Play sports or find some other activity that will help you keep your head on straight. Do not stoop to negative online word fights. This will sink your reputation in a snap.

Don’t rush to address negative comments regarding your company. Make sure that you understand all sides before you say anything. Get information to back your response up. When you spend time in presenting information that is reliable and relevant, you improve your reputation as being a credible source.

You’re going to get upset if you’re getting negative content and feedback on a website, social media page, or blog. That said, don’t react immediately! Spend a few moments gathering yourself before deciding what to do next. This can help you avoid a negative reputation.

Maintaining a good reputation is a vital part of running a business. It can take quite some time to establish yourself. It is important to handle issues before things get out of control. Your quick attention to the matter is sure to help win the customer over and help you maintain a good business reputation.

Henry Smith
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LaGuardia Airport to get $4 billion facelift

Last year U.S. VP Joe Biden called it a "third world" airport, but now a major overhaul is due to start in 2016

New 'MileHi' club: Tinder of the skies?

One new travel app hopes to allow fliers to meet-up (and possibly hook up) before, during and after the journey

Why your kid's inflight meal might be tastier than yours

Research and development of inflight products for children is big business -- that includes food

Safari tourist suspected in killing of Cecil the lion

The Zimbabwe lion, part of a research project, was wearing a GPS collar

One of the scariest jet landings ever

A bumpy landing was caught on camera as a KLM flight touched down in Amsterdam
scary landing

Flying aboard the world's first commercial airliner

The so-called Tin Goose, flying at last week's Oshkosh aviation festival, is considered one of the world’s first airliners

Tuesday, July 28, 2015

World's oldest panda sets Guinness World Record

Hong Kong's Jia Jia marks her 37th birthday with cake made of ice and syrup

Flying aboard Goodyear's anti-gravity machine

CNN got a rare chance to fly aboard Goodyear's new Zeppelin airship and found it a lot more sophisticated than its predecessor
osh kosh airshow new goodyear blimp zeppelin

Sunday, July 26, 2015

Getting The Most From Social Media Marketing

You can reach a lot more potential customers if you learn how to use social media to market your wares. Using these networks can help you control what your customers see and helps provide another communication avenue for you and them. Promotions for marketing are easy to get out and about through social media.

If you decide to utilize a marketing company to help you with social media marketing, be cautions. A number of these companies are scams that prey on business owners who have no experience with Internet marketing. Thoroughly research any type of social media marketing company you are considering hiring to manage your campaign. Your advertisement it then rarely seen by a real person despite the view count and the large amount of money you have paid the social media marketing company.

TIP! It’s important to be patient when creating your social media marketing strategy. If you spend your time and effort on one social marketing strategy, only to switch to the next latest technique, you will wind up at a dead end every time.

Don’t forget that social media is first and foremost a conversation. Once your customer gives you feedback, it is an open door for conversation. So go ahead and pay close attention to any feedback you get from customers, and reply to the best of your ability. Be excited to learn about their needs, expectations, and how you can make your company even better.

You should always link all of the sites together. Make it easy for your viewers and readers to find you on Twitter, see your YouTube videos and follow your Facebook page. On your profile page on Twitter, make sure to include the link to your Facebook page and blog. By creating links between your different forms of social media, you increase your potential customer base.

Add a social networking widget to your website to maximize exposure. Adding a widget to your site is a powerful way to gain followers for your site. Also, a widget can allow readers to re-tweet or vote on your content right from your page.

TIP! Ask for assistance if you need it; don’t be embarrassed. This market is large and many designers and consultants can create a website and social media strategy that works for you.

Keep social network sites fresh and novel for your readers. A lot of social media users expect frequent updates; if you don’t come through, you may lose a lot of people. Try to give people updates a couple times every week.

Social Media

Creating a social media network will take time and patience. You will likely not see overnight success. It is possible and has been done before, but it is highly unlikely that your social media profiles will go viral the moment that you set them up. Provide good content, frequently update your page and interact with your visitors and in good time you will gain a substantial following.

TIP! Without being too intrusive, have regular interaction with your clientele. Find out if they have any blogs or popular threads online and post whenever you can generate appropriate and engaging comments.

Your content is easily shared on Facebook. If people comment on something you post, something shows up in that person’s feed that is view-able to their friends. In order to generate greater exposure, facilitate reader interaction with you as well as with each other.

Respond to questions or comments posted by visitors. Log in to these sites at least twice a day, and check your notifications and inbox. You can change settings to get your notifications in your regular email box. Keep in mind that everything you’re writing as a comment or a response to one person can be viewed by anyone who goes to your site.

Share the updates of influential Twitter users or mention them in your posts by including their usernames after the symbol @. After the person gets a notice that they were mentioned in your tweet, it will be to their advantage to either reply or to turn around and “retweet” it to all of their own followers.

TIP! Let followers know about different milestones you reach. For example, you could develop an article that celebrates your company reaching one thousand Twitter followers.

Professional etiquette is very important on social media sites. Be friendly but keep your tone professional. Avoid participating in arguments. Remember that you can remove comments and posts that cause trouble instead of getting into fights over them. Have more than one profile; that way, you can talk to your friends under one and your business contacts under another.

Understand that people like hearing what you have to say about them when you are promoting yourself on the web. Pay attention to what customers say, they are probably not the only ones who think it. Make changes if it seems like the majority of your customers, followers or users are requesting a specific alteration.

Social Media

TIP! You can share updates from Twitter users that you find influential, or you can just mention them by typing their usernames following the @ symbol in your posts. Twitter will notify them whenever you refer to them in your posts, and they will likely re-tweet your posts or respond with new tweets of their own.

Give away freebies. There’s nothing like free products to get people coming to your business’s social media pages in droves. Determine what the freebie will be, and post links to your contest on social media profiles that are specifically devoted to giveaways and contests.

Keep an eye on the competition. Follow their social media presence and analyze what they are doing. You might use this information as a model for your own social media approach, or you could develop a plan that addresses needs that your rivals have not met.

Social media is an excellent resource for promoting special coupons and offers. People will be more likely to find you on Facebook if they have access to more content and can get better discounts. Social media is a golden opportunity for visitors to become familiar with your brand and become personally involved with your products.

Social Media

By marketing your business through social media you are giving it a unique identity by utilizing social media networks. It’s easier to bring in new customers when you communicate with them and treat them like people.

To Your Success

Henry Smith

To create a tailor made effective marketing strategy to get more customers or patients.
Contact Us Today For a Free Marketing Audit
Tel: 020 79935994 UK
Or 212-655-5498 USA

QLM Business Solutions

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Rated: 5 Stars By 10+ Users

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