There is so much information available about Facebook marketing. The stories may sound appealing, but they may not be the whole picture in terms of true marketing success. Here are the things you need to know to build an effective Facebook marketing campaign.
You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. Offer up discounts and prizes in return for having your customers like your Facebook page. Make sure you really do award the prize so you will be viewed as an honest businessperson.
Give away free items to loyal or potential customers. Encourage new subscribers by offering free products. Make an announcement about the winners directly on the Facebook page, and keep doing this strategy each time you need subscribers for the campaign.
When using Facebook, think of it as a strong platform for sharing quality content. Facebook is for more than just idle conversation; it is a primary channel for content. Treat it that way. Write some actual blog posts and then promote them via other channels through your Facebook page. You will see that Facebook really can drive a great deal of traffic.
Improve the efficiency of your Facebook marketing interface through the use of custom tabs. You can use these tabs to put like-minded information in a particular spot and this will improve the layout and effectiveness of your posting. For instance, when you have a contest going on, make a tab for just content info.
An effective marketing strategy is to offer a giveaway. Offer a contest or a giveaway to your current customers. You will have the chance to communicate with a large amount of people.
When you choose to update your page, be careful about it. Subscribers will get bored if your updates contain no value. Your updates need to be useful, entertaining or educational. Look at the information on Facebook Insights in order to determine which updates have been most successful. Then, you can give your readers more of the same content.
In return for a “Like”, provide an exclusive reward. Likes are something that can make your Facebook page popular. Consider offering people something free and exclusive if they like your page. You can run a contest or provide it to anyone who Likes your page. The more benefit they receive, the quicker they will click that button.
Make sure you always answer posts and comments on your wall. If someone takes the time to contact you, it is important that you talk to them. Responding in a timely manner will help improve your credibility.
Ask your fans to get involved in various decisions related to your company or brand. Folks like feeling as though they are part of the process. Empowering them to make decisions is a great way to involve your community. If you blog, ask fans what they want to hear about.
Always post high quality photos on your Facebook page. This gives people a professional impression of your business. If you are going to take personal photos, make sure that you use a great quality camera and you don’t post anything that will give people a negative view of your brand.
Be careful about how often you use Facebook Update. This tool allows you to engage directly with your followers. But, this should be used sparingly and for important details rather than daily postings. It is not a promotional toy, it is a way to let your customers know you have something very important to say.
In the end, many people follow the “trends” about Facebook marketing because they are lazy. You’ve just received non-trendy marketing advice. When you use this advice, you’ll find your campaign will be successful and profits will rise.
To Your Success
Henry Smith
http://qlmbusinesssolutions.com/social-media/
To create a tailor made effective marketing strategy to get more customers or patients.
Contact Us Today For a Free Marketing Audit
Tel: 020 7993 5994 UK
Or 212-655-5498 USA
No comments:
Post a Comment